Insurance claim rejected?
How to appeal a medical or travel claim
You sent in all the paperwork and got a rejection letter, or only part of your claim was paid? Don’t give up yet. This page explains how to read the reasons, ask your insurer for a review, and where to complain.
Got a final rejection? Watch the deadline
Complaints to the Insurance Complaints Bureau must be made within 6 months of the insurer’s final decision.
Jump to complaint routes Insurer contact details
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- Information from the Insurance Authority and official sources
Common reasons for rejection
Understand why your claim was rejected before you respond. These are the common reasons:
| Reason | What it means |
|---|---|
| Pre-existing condition | The insurer says the condition existed before the policy started and is not covered |
| Not medically necessary | The insurer says the treatment or hospital stay was not needed, e.g. it could be done as outpatient care |
| Above reasonable and customary charges | Charges were above the level the policy considers reasonable, so only part is paid |
| Late claim | The claim was submitted after the policy’s deadline |
| Missing documents | Missing original receipts, a medical report or discharge summary, etc. |
| Policy exclusion | The event falls under an exclusion listed in the policy |
These are common situations. Your policy terms decide what applies to you.
What to know about medical insurance claims
The Insurance Authority reminds the public:
Claims have time limits
Medical insurance usually requires claims within 30 to 90 days after the consultation or discharge. Check your policy terms.
Prepare all documents
A hospital claim usually needs a claim form completed by the doctor and stamped by the hospital, original receipts, copies of test reports and the discharge summary.
A doctor’s referral is not the same as medical necessity
Insurers consider whether treatment was urgent, whether a hospital stay was needed, and whether it could be done as outpatient care.
Check before a non-emergency admission
Before a non-emergency hospital stay, ask your insurer what is covered and compare charges at different providers.
What to do after a rejection
1. Read the rejection letter carefully
Find the reason and the policy clause number the insurer relies on. If the letter is unclear, ask for a written explanation.
2. Check your policy terms
Compare the coverage, exclusions and the definitions of “pre-existing condition” and “reasonable and customary charges” to see if the insurer’s reason holds up.
3. Add supporting documents
For example, ask your doctor for a letter explaining why the treatment was necessary, or send original receipts or medical records to answer the insurer’s reason.
4. Complain in writing and ask for a review
Insurers must have an internal complaint-handling procedure. Your letter should say “complaint” and include the date, your name, policy number, what happened, supporting documents and the outcome you want. You can use the template below.
5. Get the final decision
After the review the insurer will issue a final decision. Note the date you receive it: the 6-month deadline for the Insurance Complaints Bureau starts then.
6. Keep records of everything
Keep all letters, emails, call dates and staff names. You will need them if you complain.
Insurer customer service and complaint contacts
Find your insurer to ask for a review or complain directly. Contact details are usually also printed on your policy documents.
Source: insurers’ official websites. Last checked: 2026-09-27
| Insurer | Customer service hotline | Complaint channels |
|---|---|---|
| AIA | Phone 2232 8888 Email hk.customer@aia.com Fax 3118 9024 | |
| Prudential | 2281 1333 (life) | Post: GPO Box 28058 (Gloucester Road Post Office), Hong Kong, marked “Customer Service Department, Prudential Hong Kong Limited” |
| Manulife | Email service_hk@manulife.com Fax (individual) 2807 3362 Post: GPO Box 201, Hong Kong (individual) | |
| Bupa | 2517 5333 (individual, 24 hours) | Email customercare@bupa.com.hk Written acknowledgement usually within 5 working days; final reply within 30 working days |
| Blue Cross | Email cs@bluecross.com.hk; online form Written acknowledgement within 2 working days; full reply within 10 working days | |
| AXA | Life: 2802 2812 Medical (Smart Health): 2519 1281 Claims: 2894 4768 | With attachments: feedback@axa.com.hk |
| FWD | Email cs.hk@fwd.com | |
| Sun Life | Individual: 2103 8928 Group: 3183 2099 | Individual hk_csd@sunlife.com |
Listed in no particular order. Insurer not listed? Check your policy or the insurer’s official website.
Spotted an error? Email cs@rightlyhk.com to let us know.
Complaint letter template: request a review
Replace the [ ] parts with your details and send it to your insurer’s customer service or complaints department.
Subject: Complaint – request to review claim decision (Policy no. [number], Claim no. [number]) To the Customer Service / Complaints Department, [Insurer name]: I, [name], hold [medical / travel] insurance policy no. [number] with your company. On [date] I made a claim of [amount] for [event, e.g. hospital treatment / lost luggage]. On [date] you told me the claim was [rejected / only partly approved] because [reason given]. I disagree with this decision for the following reasons: 1. [e.g. The condition first appeared after the policy started; doctor’s certificate attached] 2. [e.g. The treatment was recommended by my doctor and was medically necessary; doctor’s letter attached] 3. [Other reasons] I ask you to review this decision and pay [in full / pro rata] the amount of [amount]. Please give me your final decision in writing within a reasonable time. Attachments: [copy of policy, claim form, receipts, medical report, rejection letter] [Name] [Phone number] [Date]
Insurer won’t change its decision? How to escalate
- 1
Insurance Complaints Bureau (ICB) – claim disputes
Handles disputes between policyholders or beneficiaries and insurers over claims rejected in full or in part.
- You must complain to the insurer first and receive its final decision
- You must apply within 6 months of the insurer’s final decision
- Claim limit: HK$1,500,000
- Rulings are binding on member insurers; you can still take separate legal action
Phone: 2520 2728 Email: icb.enquiry@icb.org.hk
Address: 29/F, Sunshine Plaza, 353 Lockhart Road, Wan Chai
- 2
Insurance Authority (IA) – conduct issues
Handles complaints about how insurers handle complaints and about the conduct of insurance intermediaries. For insurance bought through a bank, complaints are referred to the HKMA (see our bank complaints guide).
Phone: 3899 9983 Complaints: complaints@ia.org.hk Enquiries: enquiry@ia.org.hk
Fax: 3753 3812 Address: 19/F, 41 Hoi Yeung Road, Wong Chuk Hang
- 3
VHIS Office – enquiries about VHIS products
If your plan is a certified Voluntary Health Insurance Scheme (VHIS) product, you can contact the VHIS Office.
Phone: 2529 8900 Email: vhis_enquiry@healthbureau.gov.hk
- 4
Courts (last resort)
- Small Claims Tribunal: HK$75,000 or less
- District Court: over HK$75,000 up to HK$3,000,000
- Court of First Instance: no limit
How to lower the chance of rejection
- Declare your health honestly when you apply
- Read the coverage and exclusions carefully
- Check with your insurer before a non-emergency admission
- Claim early, within the deadline
- Keep all original receipts and medical reports
- When travelling, keep police reports, airline certificates and similar documents
Insurance claim rejection FAQs
Can I appeal a rejected insurance claim?
Yes. First complain to the insurer in writing, ask it to review the decision and attach supporting documents. Insurers must have an internal complaint-handling procedure. If you are still unhappy after the final decision, you can complain to the Insurance Complaints Bureau within 6 months.
What are the common reasons insurers reject claims?
Common reasons include: a pre-existing condition, the insurer considering the treatment not medically necessary, charges above reasonable and customary levels, a late claim, missing documents, and the event falling under a policy exclusion. What applies to you depends on your policy terms.
What cases does the Insurance Complaints Bureau handle?
The Insurance Complaints Bureau handles disputes between individual policyholders or beneficiaries and insurers about claims that were rejected in full or in part. You must complain within 6 months of the insurer’s final decision, the claim limit is HK$1.5 million, and its rulings are binding on member insurers.
Is there a time limit for medical insurance claims?
Yes. The Insurance Authority says medical insurance usually requires claims within 30 to 90 days after the consultation or discharge. The actual limit depends on your policy. Late claims may be rejected, so submit as early as possible.
What does “not medically necessary” mean?
Insurers consider whether treatment was urgent, whether a hospital stay was needed, and whether it could have been done as outpatient care. The Insurance Authority notes that a doctor’s referral is not the only factor in medical necessity. Before a non-emergency admission, check with your insurer first.
Why did my insurer only pay part of my claim?
If charges are above the policy’s “reasonable and customary” level, the insurer may not pay in full. You can ask the insurer to explain its calculation and compare charges for similar treatment to support your review request.
Can I complain to the Insurance Authority about a rejected claim?
The Insurance Authority mainly deals with the conduct of insurers and intermediaries, such as poor complaint handling or selling practices. Disputes about claim amounts should usually go to the Insurance Complaints Bureau. For insurance bought through a bank, complaints are referred to the HKMA.
Related guides
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This page is general information only and is not legal advice. RightlyHK is not affiliated with any insurer.


